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Creating a popular and profitable beauty salon

Services of the beauty industry today are in demand not only by the beautiful half of humanity. Great interest in such services as haircut, styling, pedicure, manicure, massage are also shown by men. Therefore, opening a beauty salon is quite profitable demanded business project. Of great importance for the success of such an institution is the professional service and skill of the staff. However, you can not underestimate the importance of forming an attractive interior and the purchase of professional equipment, specialized furniture.

For example, the ALFA barber's chair (men's room in the beauty salon) is designed specifically for the equipment of the men's room and allows you to make your stay in it as comfortable as possible: a wide ergonomic backrest and adjustable headrest allow you to relax during the haircut. The presence of a comfortable footrest and hydraulic lifting mechanism allows the barber to easily adjust the chair to the desired height and tilt it without inconveniencing the client.

Another important element of the hairdressing salon is the hair sink. For example, the GREEN STAR CLASS COMFORT model is equipped with tilting ceramics, electrically adjustable footrest, armrests and height. The finishing with modern materials takes into account the specific use of such furniture and ensures its durability. In general, aesthetic and memorable interior is a business card of the salon. You can create an individual image even for free, all you need is an iPad - Maletti mobile application.

But in order for the funds invested in the interior to return, a large base of regular clients of the salon is required. A great benefit to create such a base can bring the use of internal and external bonus programs, discounts on the purchase of equipment from well-known brands (news and promotions on equipment for SPA). The use of external discount programs allows you to save significantly on the purchase of professional equipment, without which the functioning of a successful beauty salon is impossible.

In an effort to increase the popularity of their establishment, salon owners are often faced with the question of providing their clients with discounts or bonuses. Here it is very important to observe the right strategy and method of implementation of such programs, so that it did not lead to the devaluation of the very concept of a discount program. Not a bad option is a well-thought-out multi-level incentive system, which will help not only attract new visitors, but also turn them into regular customers.

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