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Maybelline modern mascara.

There is a misconception that the authors of the invention of mascara for eyelashes were the ancient Egyptians. However, this is far from true. In ancient Egypt, the pharaohs "let down" the eyes not to appear beautiful. A ruler is a ruler. He does not need beauty, he needs only the attributes of power. Eyes were used to protect their souls from evil forces. Eyeliner was used by beauties at all times. Charcoal was used to make "ticks" in the corners of the eyes, painted eyebrows. But no one has ever colored eyelashes.

The first mascara appeared in Europe in the middle of the 19th century. It was invented by Eugene Rimmel, a Frenchman of English origin. But his invention did not attract the attention of the ladies of the time. Although he left his mark in history. In some European languages, the word "mascara for eyelashes" is pronounced as "rimmel". Mascara got into the hands of women only in the early 20th century, after silent movie actresses actively showed off their long black lashes. In America, mascara was invented by Terry Williams. He made a gift to his favorite sister Mabel and called his invention "Maybelline". This became the starting point for the company, which for many decades now specializes in the release of "Maybelline" mascara.
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A little later, Mr. Mach Factor, a former court supplier to the Russian royal court who emigrated to the United States, created a recipe for mascara, which was a mixture of coal dust with petroleum jelly and carnauba wax. It was the wax that gave the lashes volume, shine and length.

Since the 30s of the last century, mascara for eyelashes could be found in a woman's cosmetic bag. But not everyone and not in any weather dared to apply it on the eyelashes, because mascara under the influence of humid air, rain, tears and any random drop of water smeared on the face. This disadvantage of mascara was corrected by the Helena Rubinstein Company. And already in 1939 the first batch of waterproof mascara was produced. It was made on the basis of turpentine. Interestingly, this mascara was very resistant and kept the eyelashes painted even after a long stay in the water. The huge disadvantage was that this mascara smelled too strong and was very irritating to the eyes.

Mascara and its chemical formula are constantly being improved. The leader in producing the best mascara is Maybelline.

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